The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.
— Paul Rand
The UX Research Process That Doubled Our Client's Sign-Ups
By Karthik R
10 Feb 2026
We ran card sorts, tree tests, and 12 user interviews over 3 weeks. Here's exactly what we found — and how we used it to redesign a SaaS onboarding that converted at 2×.
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AI Virtual Assistants To Increase Your Productivity
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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters.
Understanding forward, seeking out ways and placing very easy tasks. I want to start finding the pieces an this week and really diving in.
— Paul Rand
Recognize The Need For Human Intervention
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English.
